Ruben is the head of communication and marketing for VDS Fly Fishing Tackle BV. They distribute Vision in Belgium, France, the Netherlands, and Germany. Ruben joined VDS in 2023 and has been doing an outstanding job promoting the Vision brand around Europe.

What is your thing in fly fishing, or do you fly fish at all? " I have been fly fishing for several years, mainly on the rivers of Belgium and France. My main target is grayling and trout."

What are your top 3 flies?  "Pheasant Tail, Red Tag, and a BWO."

All-time favorite Vision products?  "I am very fond of the Nymphmaniac TwinTip. My favorite dry fly rod is the Hero2 9'3" #3. "