Jorma Vainio is our AD and order management specialist. Jorma is one of the guys who has been in the company from the start. To put it simply, as our art director, he has had a huge handprint on the Vision Fly Fishing brand when it comes to visual things like packages, ads, prints, thumbnails… You name it.

Jorma became a part of Vision Fly Fishing with no background or interest in the fishing scene, but he has had a big impact on one of the biggest European fly fishing brands. That’s freaking cool, right?

What is your thing in fly fishing, or do you fly fish at all? " Sorry folks, Jorma likes bikes, not flies."

All-time favorite Vision products?  "Subzero jacket. Any model of them is a winner."