Vision in fly fishing since 1981…
officially from 1997
Our story began in the early 80´s when we started to import fishing tackle into Finland. We worked with many companies like Veniard, Shakespeare and Bruce & Walker. In the 90’s we increased our portfolio further representing many famous US brands such as GLoomis, Scott, Hodgman and Scientific Anglers. These were exciting times, we had lots of energy and many new ideas about how to do things differently to suit the European market.
In 1997 with our extensive knowhow and passion for developing our own products and backed by great customer service - Vision was born. Since then we have grown to be a major fly fishing brand throughout Europe and globally. Today we have customers and team members in over 40 countries worldwide.
Trying to
save the natives
YOU ARE SO CLOSE TO NATURE IN FLY FISHING. HOOKING A FISH IS JUST PART OF THE CHALLENGE. YOU ALSO HAVE TO UNDERSTAND LIFE UNDER THE WATER. THAT IS WHAT MAKES YOU A PRO, UNDERSTANDING BOTH THE BENEFITS AND PROBLEMS OF OUR WATERS. YOU WANT TO PROTECT AND SAVE THEM BUT AT THE SAME TIME YOU MAY ALSO DAMAGE THEM.
Our company is in the same position. In designing and manufacturing fly fishing tackle we are not protecting our world. The only thing we can do in this situation is to manufacture our products responsibly and share the story of these waters. We also have to understand that many of these waters need to be fished less. Therefore there is great reason to explore new relatively unfished species like perch and pike in order to relieve some of the pressure on the natural environment.
Our company cannot save the world but we can help to tell the story of the importance of healthy waters and fish. We can also support organisations that work towards the same goal. When it comes to our products we always try to find most ecological solution possible for our company and customers. Our latest action is to reduce the amount of plastic bags and plastic coated boxes used in our product lines. Most of our fly lines and leaders are now packed in recyclable carton boxes with eco-printing. It costs more money but we believe we are all ready for it. Our fly lines are made without the environmentally harmful plastic compound PTH that is still commonly used in many lines.
Enjoy your year in the waters and remember that the great part of the sport
is to catch less and watch more.
Team Vision
Vision History
